Frank Rowsome Jr.: The Verse by the Side of the Road : The Story of the Burma-Shave Signs and Jingles
What an incredible advertising campaign from a small family owned business. These signs were a huge factor in my learning to read before kindergarten. In some ways the internet allows a small business to effectively market its products as these sign sets did.
Shellee Graham: Return to Route 66: Postcards
Some great postcards here. Wish there were more.
Len Davidson: Vintage Neon (Schiffer Reference Book)
Old route 66 was a huckster's paradise. Neon lights for every huckster's scheme. Out of favor for some years, it has had a resurrection.
Don & Susan Sanders: American Drive-in Movie Theater (Motorbooks Classic)
The passing of the drive-in was a life changing event for all of us that went to them. First as a family; next as hormone drivin adolescent; then as a parent with our own children. Oh what memories!
Jim Ross; Jerry McClanahan: Here It Is! The Route 66 Map Series
To be able to experience what remains of Route 66 today, you've got to be able to find it. This is a great help.
Michael Wallis: Route 66: The Mother Road 75th Anniversary Edition
Tom Snyder: Route 66: Traveler's Guide and Roadside Companion
A 'guerilla marketer' before I ever heard the term as I knew that I was not psychologically disposed to sit in a store waiting for customers.
Crossroads Sign Company has been operating for 20 years. My sales and marketing were through events-car shows and street festivals primarily.
I grew up in the 50's before the interstate system. A major road was a '4 lane'. It was the time of billboards and Burma Shave signs. The Burma Shave signs were a strong force in my learning to read. We would go past a sign set and I'd ask "What did they say?". The adult may not have been paying attention and I would be so frustrated.
In 1987 I was driving from Atlanta to Miami Beach to sell at a car show. On the Florida Turnpike at about 2 in the morning I pondered "If I were to run out of gas or break down, I would be here for hours." I reflected back to my childhood travels on Route 66 in days 30-35 years prior.
In that day if you broke down, the next vehicle would stop to offer help. They would take you to help, and even wait for you and bring you back to your vehicle if necessary. That was when travel was an adventure and an education. A better time.
I did the show and when I got home I followed up on those thoughts. It occurred to me that there must be a lot of people that would subscribe to the same view. In a Twilight Zone moment....I was sitting at my desk with literature that I had obtained from the National Library and the phone rang. Warner, told me "We were cleaning out an area in the factory where things were just sort of dumped, and found the die that we used to blank out shield shaped highway markers. Would you be interested?". We-ooooo-ooooo.